Succession Planning for Corporate Blogs …
Many bloggers know that Randy Baseler from Boeing retired recently after a 30 some year career with the Company. Randy set a fantastic example as a corporate blogger who created a real interest in his posts and in the company he worked for.
Read here
http://www.businessandblogging.com/2007/05/11/succession-planning-for-corporate-blogs/
how Boeing planned Randy’s succession on the blog. It is the first example of true succession planning for corporate bloggers that I have come across. It is well worth thinking about if you are having a conversation with the market via a corporate blog. Makes pretty good sense, doesn’t it?
Thanks to Des Walsh for his eloquent post of 11 May on the subject.
Vic,
I agree with you & think your point very important. Many companies talks about “Though leadership”. Randy was one of the leader of this wave. Woud the company (Boeing for Randy) remain to provide the thought leadership? More generally, where doe the leadership belong to — the company or a person in the company, or else?
Someone working for a company may be wise but the company as a whole may not be.
Yoshiko